Pebeo

Brand Identity & Graphic Design

贝碧欧诞生于1919年,以优质颜料及画材著称,致力于专业美术,创意装饰和儿童教育等领域颜料的研发和创新,时至今日,贝碧欧的产品已经遍及全球100个国家,在中国的门店已达200余家。
我们与贝碧欧的合作需要重新思考他们向客户提供服务的方式,更新为不断扩大的客户群所提供的服务内容。构建其品牌表达,以吸引新的受众群体。我们并非改变品牌,而是对其进行了改进。经过优化后的标志巧妙地融合了法国文化特色与中国汉字元素,字体变得更加庄重有力,同时还兼具动感活力。实现了整体标识的和谐统一,使其更加清晰,易于品牌宣传。使其能够更好地适应全新的时代以及市场需求,同时进一步打造品牌价值。
Pebeo was born in 1919 and is renowned for its high-quality pigments and art supplies. It is committed to the research and innovation of pigments in fields such as professional art, creative decoration, and children’s education. As of today, Pebeo’s products have spread to more than 100 countries around the world, and there are more than 200 stores in China.
Our cooperation with Pebeo needs to rethink the way they provide services to customers and update the service content provided for the continuously expanding customer group. Build its brand expression to attract new audiences. We are not changing the brand but improving it. The optimized logo cleverly combines French cultural characteristics and Chinese character elements. The font becomes more solemn and powerful while also having dynamic vitality. It achieves the harmonious unity of the overall logo, making it clearer and easier for brand promotion. Enable the brand to better adapt to the new era and market demands and further create brand value.