风伶乐团

Brand Identity & Graphic Design

风伶乐团SingFony,是由多位旅欧青年音乐艺术表演者发起组成,集传统和创新于一身的轻古典室内乐团。SingFony 成员每个人身上不同的性格和色彩造就了这个如风铃一般悦耳动听的团体。乐团致力于把看似脱离大众生活的古典乐与新时代音乐及动听又浪漫的爵士风格融为一体,引导听众在轻松的氛围下,去感受音乐世界里多元风格的跨界碰撞。
视觉形象需要反映出团队的独特风格。从一开始,我们就讨论了将风铃草作为视觉形象核心部分的想法。我们将 “S” 作为核心符号,结合风铃花的图形,进行图形化处理,犹如一个个灵动的乐符,反映出整个乐团古典浪漫的追求。
SingFony Chamber Orchestra is formed by many young music and art performers who have studied in Europe. It is a light classical chamber orchestra that combines tradition and innovation. The members of SingFony each have their own personalities and colors, which together create this group like a pleasant wind chime. The orchestra is committed to integrating classical music that seems far from public life with new-era music and the beautiful and romantic jazz style, leading the audience to feel the cross-border collision of multiple styles in the music world in a relaxed atmosphere.
When designing the visual image, it needs to reflect the unique style of the team. From the very beginning, the concept of using bluebell as the core part of the visual image was discussed. Taking “S” as the core symbol and combining it with the graphic of bluebell for graphical processing is just like a series of vivid musical notes, fully reflecting the orchestra’s unremitting pursuit of classical romance.